Ali and Brahim, cartoon characters directly inspired by the characters of Atérix and Obélix, marked the minds of Moroccans during the 1980s. They were the main vector of communication for the Banque Populaire and had greatly contributed to “popularizing » the institution « bank » and its products with the population.
This saga had obtained the first international prize for financial advertising, ahead of European and American productions, Great Britain, Japan and many other nations.at the time…
Banque Populaire played in this way, the image of proximity and openness to all components of the population in a market suffering from underbanking.
And it was not just the prices at the advertising festivals that were on the agenda, the Banque Populaire had strengthened its leadership position thanks to better penetration and a greater number of account openings than its competitors.
And it refers above all to a period when the entry ticket into the television medium was minimal: the cost of 30 seconds in 1989, in prime time, was around 2500 dhs… In the space of twenty years, it has been multiplied by more than 25 times.
Our audiovisual landscape today needs this creativity and originality so badly as the nostalgia for innocence the spontaneity of the time reminds us our roots.
Thank you for sharing these beautiful memories.