OPEN INNOVATION AND COLLABORATION WITH STARTUPS
Thanks to their disruptive models and innovative solutions, Startups in Morocco are reinventing traditional market patterns for an optimal customer experience. This trend was further increased during the COVID-19 crisis, during which their intervention became key in order to meet the challenges that the “new normal” presented, breaking down mental, technical and regulatory barriers.
To keep up with international trends and support the Moroccan ecosystem, Banque Centrale Populaire relies on Open Innovation and collaborates with Startups to accelerate innovation, increase internal awareness and improve customer experiences.
Guest speakers: Zineb Baiz, Head of Innovation & Partnership
Sara Lakhdar, Activity Manager
Chems-Eddine Berrada, Innovation Officer
BANQUE CENTRALE POPULAIRE, Morocco